The Reids, a directing duo composed of brothers Will and Ed Reid, have been collaborating since childhood. Growing up inseparable, they developed a shared cinematic vision and a deep love for storytelling, shaping their distinctive creative approach. From music videos to feature-length documentaries and stills photography work, their output consistently focuses on compelling protagonists and emotionally resonant narratives.
Their recent film for the brand HICKS (a finalist at the 2024 British Young Arrows) exemplifies this ethos, blending striking visuals with a focus on human connection. As their career continues to evolve, The Reids remain committed to pushing creative boundaries and telling bigger, more ambitious stories.
Their talent has earned them significant recognition in 2024, including winning UKMVA’s Best New Director and Young Guns 22 from The One Club for Creativity. They also received a Bronze Music Video of the Year award at the Shots Creative EMEA Awards and a Vimeo Staff Pick for their work on James Blake’s Thrown Around. These accolades underscore The Reids’ growing reputation as one of the most exciting and innovative directing teams in the industry today.
