ADWEEK 25′ EXPERIENTIAL AWARDS BEST CONSUMER ACTIVATION – LIL YACHTY x NIKE SCAVENGER HUNT
January 15, 2026
“Instead of waiting online with your cursor hovering over a Buy Now button, Nike’s sneaker drop for its Lil Yachty x Air Force 1 collaboration became a citywide chase…The activation ignited massive buzz, helping the shoes sell out within minutes — even the magazines became collectibles.”